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From Project to Product: How a little idea turned into something big.

Like all ideas, it starts as a little spark. Nurture these ideas, and who knows what can become of it.


So one day I was scrolling through instagram after a day of work when I had an epiphany: I was sick of all the grey color! All the posts I saw lacked saturation, warmth and originality. It was like it was the graying of photography. On top of that the funny memes that ripped on so called "insta-photographers" wasn't helping the case.

So on my 25th birthday (Jan 7th), I decided to give something a try. I wanted to do a self portrait to celebrate. The idea was to post a photo with a backdrop so saturated that it literally popped off the screen. I went to the basement and pulled out my favorite

forsythia yellow backdrop and set up my studio. Got all the lights dialed in and began shooting with my remote control so I could see myself. Eventually I got what I wanted and after a little bit of editing I was ready to post. I posted it that evening, hoping to get some feedback on the idea.


The response took me by surprise. Within an hour I had over 100 likes, then 200. Eventually I topped out at a whopping 376 likes and 56 comments. Mind you I only had 2200 followers at the time so this was big. Everyone was raving about the detail and color.


A couple days later, my good client Anthony called. We've worked together for just over a year now. I've known him as a creative client that always wants colorful and outside-the-box photoshoots.


I picked up the phone: "Hey Steven!" he shouted. "I want one of those color shoots you did. How much? Can we book next week?"

We set a price, a date, and it was all set. The pictures below came from that shoot. Took us about 2 hours, 2 backdrops, and 3 outfit changes. It was a little bit of an operation, but needless to say, he was ecstatic with what came out of it.


When the photos hit the internet, people immediately started inquiring about the work. They were asking about how they could get a shoot done like that too. After a while the ColorPOP Series was born. Businesses wanted it for their brands, actors wanted it for their shows, even regular people wanting to spice up their LinkedIn reached out. I never thought it would be as popular as it's become. I had so many different color requests that my shelved could no longer hold the weight of all the backdrops I ordered.

The setup is simple: Good clean lighting, colorful backdrops, and good posing direction and technique to bring it all together. While there are photoshoots that are certainly more complex, I'm having so much fun shooting them that the day just flies by. And my clients have a blast too.

It's kind of crazy though. This whole thing started as a little revolt against the machine. A fight against the desaturation of photography. Now it seems that I'm not alone in my mission. New people every week are contacting me wanting to add a slice of color in their life. Something that represents their individual personality and shows off who they are inside. I couldn't be happier than to be a part of it.



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©2019 by Steven M Koch, Photographer • Elmhurst, IL • (630)-815-8782 • steven@stevenmkoch.com

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